This interview with Abby Jiu is the second in my series of deep dives with wedding pros who sit at the top of their fields - and offer a fresh perspective on what it means to find success with the business.

I chose Abby because I wanted listeners to hear more about how she’s done two of the hardest things a wedding pro can do: 1) Thrive in the luxury market and 2) Scale her business. The fact that she’s done both at the same time makes her rise in the industry truly remarkable.

It’s tough for couples to pick all the vendors they need for their wedding. It could be 20, maybe 30 or more. And that means a ton of research to find the right ones. Reviews and other forms of social proof help potential clients cut through the noise and reduce the risk in choosing you over others.

Humans make 35,000 decisions every day. Most of them are made automatically without even thinking. The very small percentage that use conscious thought require lots of energy, and, if too many need to be made, can lead to decision-fatigue.

Tired of running out of hours in the day? Or days in the week? Or months in the year? Katy and I like to say the days are long and the months are short because we always feel like we’re doing so much, but it’s never enough time. In this week’s episode of Own Your Business, I share my insights on how to free up more time to spend on priorities for your company.

If you want a career that lasts - and you love doing it everyday, no matter what time of year - you have to operate with principles for long-term success.

In this week’s episode of Own Your Business, I’ll explore how to create a “place of bliss” in your business.