On this episode of Own Your Business, I’m sharing with you:

1. Why small improvements in key areas will produce BIG results

2. 7 deadly sins most wedding pros make in their sales process

3.My simple step-by-step for guiding clients through the buyer’s journey

We all talk a lot about “ideal clients.” Wouldn’t it be nice if they were all ideal? Too bad they’re not, because, let’s be honest: Those who inquire run the gamut from perfect fits to completely awful. Some couples are dream clients. Other people are good…just not good for you.

A great way to make more money is to sell more services to each couple who hires you. Unfortunately, what most people do is either a) stuff their packages with more services, or b) offer a la carte options on top of the packages. But both of these options consistently backfire with your buyers.

Remember, the key to sales success is to provide the right information at the right time in the right way. Those who do will unlock the opportunity for your business grow.

A massive challenge every wedding pro faces when selling your services is when and how to share what you do for couples. Sales success comes when you offer the right information at the right time in the right way. The problem is, how do you know what’s the right thing to share and when?

Couples come to you with what they want. But your job – if you want to book more couples at higher prices – is to know how to trigger what they really need.